The Velvet Brown Air Jordan 1 Low drops tomorrow, and its promotional campaign is nothing short of extraordinary.
Travis Scott and Jordan Brand continue to push the boundaries of creativity with their latest campaign. Inspired by the whimsical world of Willy Wonka, the promotion features golden tickets and a fantastical factory. The ad begins with crowds gathering in front of a giant version of the sneaker, eager to catch a glimpse. A golden ticket hidden beneath the shoe’s sole grants entry to a surreal world where Dennis Rodman takes on the role of Wonka, as reported by Complex.
Rodman, a former teammate of Michael Jordan during the Chicago Bulls championship era, perfectly embodies the playful yet eccentric energy of the campaign. The finale features Travis Scott welcoming a lucky winner into the factory, seamlessly blending sports, fashion, and pop culture.
The Velvet Brown Air Jordan 1 Low launches tomorrow, and the anticipation is at an all-time high.
