French fashion house Jacquemus, known for its bold and experimental approach to design, is taking innovation to the next level with an unprecedented collaboration.
The brand’s upcoming Spring 2025 collection will be filmed exclusively using Apple iPhones.
Strategically placed iPhone 16 Pro Max devices will capture every moment of the show, providing viewers at home with an up-close and personal experience of the garments. This groundbreaking initiative aims to redefine the way audiences engage with fashion presentations.
Titled La Croisière, the show will take place in Paris, in the iconic apartment of renowned French architect Auguste Perret. According to Vogue, the venue offers a stunning 360-degree view of the City of Love. “It will be a very intimate show with only 45 guests. I wanted it to feel more like a presentation, allowing guests to truly experience the garments as the models walk past them,” said Perret.
