American rapper Condrick Lamar has been named the new Ambassador for the luxury fashion house channel. According to Hypebast, the artist will face the upcoming iwear campaign of the brand ready to launch at the end of this week.
“The channel has a timeless heritage,” Kandrick shared. “Since they do not design Menswear, I knew it was to be about Eweear.”
Channel Fashion President Bruno Pavlowski see strong potential in the new campaign. “We believe in the power of Ivier,” he said. “It is more than a fashion accessory – this channel is part of the aloration. Iveer is often painted on our runway, and its versatility and playing with the brand’s code helps to complete the silhouette.”
A winning streak for Kendrick
This partnership is so far another milestone that is a standout year for Kendrick. After a major performance in this year’s Super Bowl, the rapper has also broken the record on Spotify, with the highest monthly listener count in the history of the platform with 88.8 million streams-even instigated the Drake, with which he is currently entangled in a high-profile fights.
With the growth of its impact and the expansion of the fanbase, the cultural effect of the Kendrick continues.
