The scent captures the essence of Messi’s humble yet powerful personality.
Football legend Lionel Messi has ventured beyond the world of sports once again. After appearing in numerous commercials for major brands like Lays and Pepsi, he has now launched his own business—a new fragrance called MESSI – The Fragrance.
The slogan for the fragrance, “Messi, more than we see,” conveys the idea that there’s more to the football icon than meets the eye. The scent aims to embody Messi’s “humble yet strong personality.”
“I’ve always had a passion for fragrances, and I’m incredibly excited to create my own signature scent. This is truly a unique and inspiring fragrance in a personalized bottle for fans all over the world,” says Messi. The fragrance is available for purchase on the official website, messifragrances.com, priced at €70. There is also a gift set available, which includes body soap and a travel bag, for €85.