In collaboration with Oakley, Meta has rolled out an exciting new line of smart glasses tailored for both athletes and fans.
The inaugural model, the Oakley Meta HSTN, seamlessly combines Oakley’s iconic style with Meta’s innovative AI technology, resulting in a device that’s not just practical but also stylish.
This launch is part of a worldwide campaign featuring stars like Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, highlighting the brand’s goal to transform how wearable tech integrates into sports and daily life. The Oakley Meta HSTN marks a significant step towards making smart eyewear a common sight in both athletic and casual environments.
The HSTN model retains Oakley’s classic design while introducing a host of advanced features:
- Built-in camera
- Open-ear speakers integrated into the frame
- IPX4-rated water resistance
- Full integration with Meta AI
- 3K video recording
- Music playback
- Voice command functionality
Designed for real-world use, the battery life offers up to eight hours of active use or 19 hours on standby. A quick 20 minute charge can boost the battery to 50%, and the included portable charging case provides an extra 48 hours of usage.
Starting at $399 (around €350), these glasses will be available in the US, Canada, Europe, Australia, and will soon expand to Mexico, India, and the UAE. They’ll make their public debut at major events like Fanatics Fest (June 20–22) and UFC International Fight Week (June 25–27), with brand ambassadors such as Gabriel Medina, Ishod Wair, and Bicho Carrera showcasing the product.
With this launch, Meta and Oakley are ushering in a new era of wearable AI one that’s not only smart but also stylish and designed for an active lifestyle.
