nike

SPORT

From intern to CEO: Nike appoints new ceader

Elliott Hill, who first joined Nike as a student intern in 1988, has been named the new CEO of the sports giant. After more than three decades with the company, Hill has held various roles, steadily rising through the ranks. He replaces John Donahoe, who has decided to step down in October after four years […]

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LIFESTYLE

Nike operates a secret website where top athletes, including Cristiano Ronaldo, select their apparel

Nike operates a secret website where top athletes, including Cristiano Ronaldo, select their apparel. Prominent athletes from around the world use this secret site to choose their clothing. In his podcast, former goalkeeper for Manchester United, West Bromwich, and FC Watford, Ben Foster, shed light on the behind-the-scenes details of athletes’ contracts with major clothing […]

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LIFESTYLE

Nike Air Max: Lifestyle Icons

A brilliant idea in its simplicity: reveal the cushioning air pocket previously hidden in the sole. Today, it’s hard to imagine streetwear without the distinctive Air Max sneakers, but the innovative design by Tinker Hatfield, inspired by the avant-garde architecture of Paris’s Centre Pompidou, almost never saw the light of day. Fortunately, this touch of […]

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SPORT

Nike is facing enormous criticism, which can be attributed to excessively revealing uniforms for female Olympians

According to critics, the women’s uniform reveals too much. Nike unveiled new uniforms for American Olympians in Paris, sparking a major controversy. Former and current athletes criticize the cut of the women’s attire, labeling it as sexist, reports The Sun. Critics argue that the one-piece women’s garment is overly revealing, whereas the men’s uniform consists […]

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