Vision pro brings a sci-fi experience to football fans

Spread the love


Apple has entered a groundbreaking partnership with Spanish football giant Real Madrid, as reported by InsiderSport.

The collaboration aims to leverage Apple’s Vision Pro augmented reality (AR) headset to enhance the fan experience at the Santiago Bernabéu stadium. Despite initial sales of Vision Pro falling short of expectations, this initiative seeks to revolutionize how fans engage with football matches.

The partnership enables fans to experience Real Madrid matches in an immersive way, feeling as though they are physically present at the stadium—even if they’re not. This innovative use of AR opens new revenue opportunities for sports events, allowing clubs to “sell” more tickets without being constrained by stadium capacity.

A virtual ticket to the Bernabéu

The Vision Pro headset uses AR technology to transport fans to Real Madrid’s home games, even from remote locations. Club president Florentino Pérez unveiled the project, dubbed “Infinite Santiago Bernabéu,” during a recent shareholders’ meeting. He remarked, “This isn’t the Matrix—it’s Real Madrid and the future. Say goodbye to phrases like ‘sold out’ or ‘no tickets available.’


The collaboration responds to the overwhelming demand for season passes and match tickets, which far exceeds the stadium’s seating capacity. Despite the Santiago Bernabéu undergoing a nearly €1 billion renovation that increased its capacity from 81,000 to 84,000 seats, the club continues to explore innovative ways to accommodate more fans.

With Vision Pro, Real Madrid and Apple are setting a new standard for sports entertainment, combining cutting-edge technology with one of the world’s most popular football clubs.

Leave a Reply

Your email address will not be published. Required fields are marked *

TECH

Netflix to Begin Streaming Live NASA Missions

Spread the love

Spread the loveIn a surprising twist, Netflix is set to broaden its content lineup by including live broadcasts of NASA space missions. Thanks to a newly forged partnership between Netflix and NASA, the United States space agency, viewers will soon be able to catch live streams from NASA+ right on the popular streaming platform. Since […]

Read More
TECH

Meta introduces next-generation AI glasses

Spread the love

Spread the loveIn collaboration with Oakley, Meta has rolled out an exciting new line of smart glasses tailored for both athletes and fans. The inaugural model, the Oakley Meta HSTN, seamlessly combines Oakley’s iconic style with Meta’s innovative AI technology, resulting in a device that’s not just practical but also stylish. This launch is part […]

Read More
TECH

The iPhone 17 Is Coming and It’s Getting a Bold New Look

Spread the love

Spread the loveApple is getting ready to launch the iPhone 17 this fall, probably in September 2025. While we can expect some performance upgrades, it’s the new look that’s really catching people’s attention. According to trusted insider Majin Bu, Apple is currently testing out two eye-catching color options: purple and green. Both colors are in […]

Read More