Fans are hating on Kim Kardashian’s new brand campaign

“The strangest photo shoot, campaign, and products,” disappoint Kim’s fans.

Skims has unveiled its new summer collection, featuring black latex and neoprene as dominant materials. The brand has released official campaign photos on Instagram, shot by the renowned photographer Steven Klein. Kim herself poses in the photos, wearing latex swimwear and black heels. However, fans are not as thrilled about the collection. “Kimberly, what on earth is this? Why is Kim playing the role of a cockroach?” fans react in the comments. The daring pieces are available for purchase starting today.

The reality star, covered in oil, poses in a modern villa with a beachfront view. Her hair is wet, and she wears large black sunglasses. The models’ styling is complemented by black latex gloves and thigh-high boots. Kim Kardashian even lies on the back of a model, which also amused some commenters. “Imagine going to work and your job is to let Kim Kardashian lie on top of you,” a fan comments. For some, that would be a dream come true. “How do I become the guy in the picture?” Starrrrrgyal writes on Twitter.

The Kardashian clan star, Kim, is undeniably enthusiastic about the latest collection from Skims. However, despite her excitement, the campaign has failed to please the fans. Even though it was captured by a renowned photographer, there is a prevailing sentiment among the fans that the campaign appears to be lacking in quality and sophistication. Some fans have gone as far as “accusing” Kim of drawing inspiration from the TV series The Idol or Miley Cyrus’ hit song “Flowers.” This speculation has sparked discussions and debates among people, who are trying to decipher the true intentions behind the campaign. Is Kim subtly hinting at another collaboration with the prestigious fashion house Balenciaga, or is there a deeper meaning embedded in these photographs?

The dissatisfaction voiced by the fans doesn’t stop there. They express their shock and disbelief at the excessive use of Photoshop in the campaign. The manipulation of Kim’s appearance through digital editing techniques has left many questioning the authenticity and integrity of the advertisement. Moreover, fans point out that Kim appears to be entirely drenched in baby oil, adding another layer of peculiarity to the overall concept. This choice has led to speculation about the direction and purpose of the campaign, with some fans suggesting that it may have been executed on a significantly lower budget than expected.

As the criticism mounts, Skims finds itself at the center of a passionate discourse among fans. While Kim’s enthusiasm for the collection is evident, the campaign’s execution has left many disappointed and questioning its artistic merit. The clash between the star’s excitement and the fans’ disapproval highlights the subjectivity and diverse expectations within the fashion industry.