They had to rename the new Alfa Romeo Milano model because the Italian government threatened them with a lawsuit.

Spread the love


The car named Milano cannot be manufactured in Poland. It is against the law,” declared Italian Minister of Industry Adolf Ursa just hours after the unveiling of the new model.

The global automaker was forced to change the name of the new car model after the Italian government threatened it with a lawsuit. Vehicles originally intended to be called Alfa Romeo Milano had to be renamed Alfa Romeo Junior by the manufacturer.

Source: ALFA ROMEO


According to Fortune, the name change was necessary due to the country in which the cars will be produced – Alfa Romeo’s plant is located in Tychy, Poland. “The car named Milano cannot be manufactured in Poland. It is against the law,” declared Italian Minister of Industry Adolf Ursa just hours after the unveiling of the new model.

The original name is tied to the company’s history

However, the name Milano was paradoxically chosen by the citizens of Italy themselves, who were supposed to decide on a new name for the SUV as part of the carmaker’s survey. Milano won because the company Alfa Romeo was founded in this historic city, as reported by Autoblog.

The mentioned law concerns the prohibition of manufacturing products with an Italian-sounding name that are not produced in Italy – the government wants to prevent “consumer deception.” “A car named Milano must be made in Italy,” the minister insists.

Alfa Romeo complied with the demands of the Italian government, and therefore, just under two weeks after the introduction of the new model, the car was renamed. “Despite Alfa Romeo’s belief that the name meets all legal requirements and that there are things much more important than the name of a new car, Alfa Romeo has decided to change it from Milano to Alfa Romeo Junior in the spirit of promoting mutual understanding,” the company said in an official statement.

Leave a Reply

Your email address will not be published. Required fields are marked *

ENTERTAINMENT

Czech movie the cremator tops list of best horror movies

Spread the love

Spread the loveOne of the scariest films from the Czech Republic, The Cremator, has claimed the top spot in a ranking of best horror films. Despite this acclaim, few people worldwide have actually seen it. The film ranking website Letterboxd compiled a list of the best horror movies with only 5,000 to 50,000 views globally. […]

Read More
ENTERTAINMENT

American actor accused of cannibalism resumes his career

Spread the love

Spread the loveArmie Hammer is making his return to the screen in Frontier Crucible. Known for his roles in Call Me by Your Name, The Man from U.N.C.L.E., and The Lone Ranger, Armie Hammer’s promising acting career halted three years ago after multiple allegations of cannibalism and assault emerged from several women. Hammer denied the […]

Read More
ENTERTAINMENT

Dumbledore saw himself as a “Monster,” reveals J.K. Rowling

Spread the love

Spread the loveWe know Dumbledore as the wise and kind headmaster of Hogwarts and one of the most powerful wizards in the Harry Potter series. However, he didn’t see himself that way. The Fantastic Beasts films, set in the Wizarding World, follow magizoologist Newt Scamander’s adventures. Taking place in the early 20th century, these stories […]

Read More